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Red Dog Music opens in Denmark Street, London with Relentless

Red Dog Music opens in Denmark Street, London with Relentless

Edinburgh’s RED DOG MUSIC opens London Denmark Street music store in partnership with Relentless Energy Drink


“Relentless @ No.5” opens on London’s historic “Tin Pan Alley” with aim to act as a drop-in for 18-30 year old music fans and Relentless Energy Drink artists and endorsees

Edinburgh-based independent music store Red Dog Music has announced a unique partnership with Relentless Energy Drink. The partnership will see them opening a pop-up concept store at 5 Denmark Street, London. The store will feature a hands-on musical equipment demo area showcasing both entry-level and high end studio, DJ, and instrument brands integrated with Relentless imagery covering the history and future of the brand. Regular events are planned that will draw customers in to the store and surrounding area, and members of Red Dog Music staff will be on hand to offer product demonstrations and advice.

Red Dog Music will be working with a select few partners in the MI industry to showcase the best, most exciting products to a whole new range of potential customers. The store will also act as a marketing suite and drop-in centre for Relentless’ growing list of brand ambassadors (currently including Zane Lowe). The store is due to open its doors on Thursday 10th April 2014. 

Alex Marten

“We’re really excited to be part of this groundbreaking partnership with a major global brand such as Relentless, and to be doing something that has never been done before in our industry. We’ll be working closely with our supplier partners to show our industry’s products in as favourable a light as possible, and in so doing hopefully further cement the Denmark Street area as a musical equipment shopping destination to be reckoned with.”Alex Marten, Managing Director, Red Dog Music

About The Author

Red Dog Music

Dawsons Music is delighted to announce that the Red Dog Music brand is now part of the Dawsons family. This is an exciting opportunity to bring both communities together and create a stronger, wider network of people passionate about music gear. We both share a common heritage to support musicians throughout the UK and Dawsons want to support Red Dog Music customers in their continued musical journey.

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